GCT-011: Denise Gosnell – Intellectual Property, Trademarks and Continuity in the Real World

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  • July 8, 2014
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On this episode of the Game Changer Talks, we welcome Denise Gosnell. Denise is the founder of the Patent and Intellectual Law group, Gosnell and Associates, and the president and CEO of ThrivingBusiness.com, an online business start-up and growth training company. Denise has also written 8 books on technology and business and has blogged for the Huffington Post. Over the course of her career, Denise has worked with multi-million dollar companies such as Microsoft. Listen in as Denise shares her journey from her start as a computer programmer to an attorney and entrepreneur. Denise also shares valuable legal advice that can help any business owner, new or experienced, to take the necessary steps to protect their brand and company. You won’t want to miss Denise’s easy methods for understanding your rights and options to protect your business for years to come.

In this episode you will learn: 

  • How to know when to use a patent versus a registered Copyright.
  • Don’t get so focused on trying to perfect your protection that you never make any money.
  • The 2 steps to take to avoid branding pitfalls.
  • How to know when to protect your brand name.
  • The biggest mistakes Denise sees her clients make.
  • Why it is OK to admit that you do not know everything.

Links & Resources Mentioned in show: 

 

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